As Ghana dey celebrate 68 years of independence, all eyes go on top one of our most vibrant and influential sectors; the creative industry. From the sweet sounds of Highlife and Afrobeats to the storytelling wey dey make Ghanaian films shine and the bold fashion wey dey run, the creative space don become key for Ghana’s culture and money-making. But, amidst the shine and sparkle, one big question dey: E be true say Ghanaian creatives dey gain the money wey dem deserve for dem talent and hard work? For one recent episode of The Market Place show, host Daryl Kwawu sit down with culture journalist and expert for Ghana’s entertainment and creative economy, Kenneth Awotwe Darko, to break down the state of the industry, di wahala wey dey and the plenty potential wey dey. Dem start the talk by looking at how the industry don change over di past 60 years. Kenneth Awotwe Darko talk say dem don make plenty moves, especially for di last 20 years. “Ghana music, film, and fashion industries don expand reach beyond our borders, dey attract international audience,” he talk. “Our musicians don dey get global recognition, filmmakers dey sign contracts with platforms like Netflix, and Ghana fashion dey shine for international catwalks.” But Mr Darko quickly remind say even though the industry dey shine, di money wey follow no dey match di hype. “Structural wahala still dey make am hard for creatives to chop money from dem talent,” he explain. “Di growth dey, but di monetization no dey follow fast enough.” Revenue Streams: Where di money dey come from?
