The Editor’s Lens article “Waking up from the Grammy Awards dream” suggests that Ghanaian musicians should shift their focus from international recognition to creating music that resonates with local audiences. The piece argues that the Grammy Awards have led musicians to prioritize global appeal over local relevance, resulting in a disconnect with their home fans.
Key Points:
– Local Relevance: Musicians should focus on creating music that speaks to Ghanaians, rather than solely chasing international acclaim.
– Audience Loyalty: Building a loyal local fan base is crucial for long-term success.
– Indigenous Sounds: Experimenting with local sounds and themes can help Ghanaian musicians establish a unique identity.
– Alternative Awards: Local award schemes like the Telecel Ghana Music Awards (TGMAs) can provide valuable recognition and exposure.
The article encourages Ghanaian musicians to rethink their priorities and focus on creating music that truly represents their culture and audience.
